The OPPI: A Soldier of Indian Pharma Marketing and Research

Jeetu Gangil, Girish Thunga

Manipal College of Pharmaceutical Sciences, Manipal

Published By: The Pharma Review. 2010; 42-46

Abstract

The Organization of Pharmaceutical Producers of India (The OPPI) is a leading organization of pharmaceutical manufactures in India. Mission of this organization is to serve the collective interests of the members professionally so as to make sure a healthy environment for commercial growth of pharmaceutical market. The OPPI is actively engaged in designing and conducting training programmes for managers working in the Pharmaceutical Industry to furnish them for competing in the global setting. The OPPI Maintain that Promotional information should be clear, legible, accurate, balanced, fair, objective and sufficiently complete to enable the recipient to form his or her own opinion of the therapeutic value of the pharmaceutical product concerned.

Keywords: Indian Pharmaceutical Market, IFPMA, OPPI

Available at: http://www.kppub.com/articles/jan2010/the_OPPI_a_soldier_of_indian_pharma_marketing_and_research.html